What is a customer journey tool?

What is a customer journey tool?

Jumping right in folks, a customer journey tool is kind of like your personal GPS for understanding your customers! It's a fantastic piece of tech that tracks a customer's interactions with your brand, from the first 'hello' to the final purchase, and everything in between. Think of it as an all-seeing eye, without the creepy vibes, of course. This wondrous tool gives you invaluable insights to enhance customer experiences. So, if you want to get into your customers' heads (not literally, mind you!), a customer journey tool can be your golden ticket!